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16 In-House Influencer Innovators Speaking | The Influencer Marketing Conference Programme

Capture Audience Attention With New, Authentic & Measurable  Influencer Marketing Strategies: Drive Engagement & Authenticity With Powerful Influencer Marketing Strategies & Streamline The Journey From Finding The Right Influencer To Building Long-Term Relationships While Measuring Success & ROI Throughout

A Brand-Led, One-Day Conference & Networking Event, 5th November 2019, Museum of London Docklands, London

GIC Influencer Marketing - Chair Header-02

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks

Liesa Stecher
Head Of Brand Marketing
Lumen

MEASUREMENT & ROI

09.20 Discover How To Measure & Track Influencer Marketing Value To Your Organisation Through Tangible Metrics To Get The Most Out Of It & Encourage Senior Buy-In

  • Make the most of in-depth analytics to determine the best way of approaching influencer marketing for your brand
  • Working with influencers to get actionable insights into content performance, and ensuring you’re getting the most out of the opportunity
  • How do clicks translate into brand awareness? Build the key metrics to paint a better picture

Speaker To Be Announced: Please Check Website For Details

THE RIGHT INFLUENCER

09.40 Find Your Match! Discover The Influencers Who Share Your Organisation’s Audience & Beliefs

  • Guide your selection process to make sure you’re reaching influencers with the right follower demographics for your brand
  • Identify the signs of a fake follower base for real reach and engagement

Kanchan Lad
Marketing Manager
Papa John’s UK

WORKING WITH INFLUENCERS | PANEL DISCUSSION & Q&A

10.00 Communicate Transparently With Your Influencers To Establish A Relationship That Is Ethical & Compliant With Advertising Standards

  • Best-practice in reaching out and navigating the hurdles involved in instigating a collaboration
  • Build and maintain an honest relationship to ensure both parties are clear on expectations, timings and payment - and act within guidelines
  • How can we enter non-paid, gifting partnerships ethically?

Martin Jaskolowski
Global Marketing Manager, Communications & Influence
Pernod Ricard

Nicola Cronin
Influencer Marketing Manager
Nails Inc

Sophia Parviez
Head of Communications, EMEA
Expedia

Unsah Malik
Influencer & Social Media Manager
Nip + Fab

Ciara Lynch
Senior Digital Marketing Manager
Goldwell

10.40 Morning Refreshment Break With Informal Networking

ENGAGING CONTENT | BASIC & ADVANCED STREAMS

11.10 Break The Mould With Influencer Marketing By Going Above & Beyond With Attention-Grabbing Posts

  • Avoid falling into the trap of simple, boring content that your audience will swipe past with a productive, innovative influencer partnership
  • Match your content with your audience! Listening to and working with your influencer to experiment with producing content that is authentic to their style, yet fit for your brand
  • Marketing gain or driving a positive reputation? Tailoring posts for your goals

BREAKOUT STREAM - BASIC

Alvin Gunputh
Social Media Manager
LV=

BREAKOUT STREAM: ADVANCED

Angela Morris
Head of Digital Marketing
EDF Energy

11.35 Please Reconvene In The Main Conference Room

CREDIBILITY

11.40 "You've Sold Out!" Work With Your Influencer To Produce Content That Feels Authentic & Genuine To Their Followers

  • Identify tangible differences between being paid to sell vs partnering with a believer in your organisation? Find out if it’s worth partnering with an influencer with less endorsements
  • Maintain transparency and authenticity for your audience in a world in which people are becoming less trusting of influencers

Emma Watson
Senior PR Manager
The Hut Group

12.00 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@influencermarketingevent.com

12.20 Morning Roundup & Lunchtime Announcements

12.30 Lunch For Delegates, Speakers & Partners

13.00 Informal Industry-Specific Networking Zones

13.30 Afternoon Chairperson’s Opening Remarks

Chairman To Be Announced, Please Check The Website For Details.

LONG-LASTING PARTNERSHIPS | PANEL DISCUSSION & Q&A

13.40 Forge A Real Relationship With Your Influencer That Benefits Both Parties & Keeps Audiences Happy

  • Campaign longevity: What is there to gain from a one-off influencer ad vs. building a long-term relationship?
  • Bring your influencer on a journey with your organisation to make an effective, memorable and believable impact on their followers
  • Best-practice strategies on working with your influencer to organise timings and rollouts in a longer campaign

Marie Faulkner
Senior Social Media Manager
Marie Curie

Grace Fung
Senior Influencer Marketing & PR Manager
COTY UK&I

Velma Simmons

Business Development Manager for Brand Partnerships
Warner Music Group

14.20 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@influencermarketingevent.com

EXTEND YOUR REACH

14.40 Working With Influencers To Reach New Customer Segments & Drive Engagement

  • The importance of authenticity and the evolution of the Micro Influencer
  • Considering influencer partnerships not in isolation, but as one element of your holistic marketing strategy

Sonya Mooney
Digital Marketing Manager
Pizza Hut Restaurants UK

15.00 Afternoon Refreshment Break With Informal Networking

ENGAGING CONTENT | CASE STUDY

15.30 Break The Mould With Influencer Marketing By Going Above & Beyond With Attention-Grabbing Posts

Sophie Elizabeth Clarke
Director Social Media
Radisson Hotel Group

MACRO VS. MICRO INFLUENCERS

15.50 Have We Moved Past Macro Influencers? Find Out How Influencers On The Other Side Of The Scale Can Do Things Differently

  • Expanding out from macro influencers into the world of micro and nano-influencers
  • Find out how reaching out to 1,000 engaged followers could actually have a bigger tangible impact than 100,000 followers
  • Strike the right balance between large follower numbers and focused audiences for your organisation

Liesa Steche
Head Of Brand Marketing
Lumen

FUTURE TRENDS | PANEL DISCUSSION & Q&A

16.10 The Social Media Landscape Is Always Changing! Avoid Falling Behind & Gain Insights Into The Trends Just Around The Corner

  • Out with the old, in with the new! Where is influencer marketing moving towards in the coming months and years?
  • Insights into the upcoming tools and innovations to incorporate into your marketing strategies
  • Discord? Blogging? What platforms should you be looking out for?

Sophie Elizabeth Clarke
Director Social Media
Radisson Hotel Group

Kanchan Lad
Marketing Manager
Papa John’s UK

Ruby Soave
Influencer Lead
The Prince’s Trust

16.40 Chair’s Closing Remarks

16.50 Official Close Of Conference


PLUS! Don't Miss The 10th Annual Social Media For PR & Comms Conference - Engage & Deliver

On-Trend, Inspiring, Stand-Out & Engaging! Fresh Social Media Strategies For PR & Comms To Drive Results, Prove Impact & Maximise Reach. Next-Level Influencer Strategies, Attention-Grabbing Content & Videos, ROI Measurement, Proactive Crisis Comms & Fresh Insights Into The Latest Social Media, Paid, New Tech & Emerging Channel Trends

A One-Day, Cross-Sector, Brand-Led Conference & Networking Event, 6th November 2019, Museum of London Docklands, London

34 Industry Leaders Will Refresh & Reinvigorate Your Strategies With Insights Into The Latest Social Media & Influencer Trends, Show-Stopping Content & Video Strategies, Proactive Crisis Comms & How To Monetise Paid Social & New Technologies To Drive ROI, Prove Business Impact & Capture Attention:

  1. Excel With On-Trend, Value-Adding Social: Maximise engagement, impact and returns on social today for continued reach and impressive results
  2. High-Impact Influencer Strategies: The latest trends in influencer marketing for meaningful, value-adding, conversion-boosting partnerships
  3. Measure Impact, Win Buy-In: Prove value and win stakeholder buy-in with effective tools and metrics to measure social media success for PR and comms
  4. Monetise Instagram & Facebook! Excite consumers and drive engagement with fresh content strategies to make the hottest channels work harder for your brand
  5. The Hottest Trends & New Channels: Stand out, stay relevant and capture attention on the most effective channels and emerging new platforms
  6. Social-Savvy Crisis Comms & Reputation Management: Protect and safeguard your brand reputation with proactive crisis communications and reputational risk strategies
  7. Show-Stopping Video: Create attention-grabbing video content which targets audiences for increased engagement and sky-high views – within budget
  8. Stand-Out With Cut-Through Content: Capitalise on fresh, inspiring, eye-catching content which drives engagement and increases brand awareness and impact across channels
  9. Boost Success With Paid Social: Ensure post visibility and drive engagement with cost-effective paid social campaigns which prove ROI
  10. Stay Ahead With New Tech, AI & Bots: Capitalise on the opportunities AI, new tech and chatbots can offer PR and comms without losing the human touch