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The UK's Only Brand-Driven Influencer Marketing Event With 17 Brands Including Expedia, Papa John's & COTY Speaking In 1 Day PLUS! Newly Confirmed Head Of Global Media, Secret Escapes

Capture Audience Attention With New, Authentic & Measurable Influencer Marketing Strategies: Drive Engagement & Authenticity With Powerful Influencer Marketing Strategies & Streamline The Journey From Finding The Right Influencer To Building Long-Term Relationships While Measuring Success & ROI Throughout

A Brand-Led, One-Day Conference & Networking Event, 5th November 2019, Museum of London Docklands, London

GIC Influencer Marketing - Chair Header-02

Capture Audience Attention & Drive Engagement With Authentic & Refreshed Influencer Marketing Strategies That Guide The Journey In Building Relationships That Deliver Measurable Results & ROI Throughout:

  1. Build The Relevant Metrics For Tangible ROI & Proven  Success: Discover how best to measure and track value added and inform your approach (basic and advanced)
  2. Find The Right Influencer For Your Organisation: Discover the perfect match with a detailed selection process that swaps the fake followers for real reach and engagement
  3. Transparent, Compliant & Communicative Influencer Relationships: Build an honest and ethical relationship with your influencers that is transparent for both parties and follows guidelines
  4. Break The Mould With Fresh, Engaging Content! Ditch the obvious one-off photo approach with innovative and creative content that your audience wants to see (basic and advanced)
  5. Don’t Sacrifice Credibility & Authenticity In Your Partnership: Work with an influencer who believes in your organisation to produce genuine content that matches your ethos and theirs
  6. Forge Long-Lasting Relationships: The benefits of developing brand ambassadors that grow alongside your audience for mutually-beneficial, long-term collaborations
  7. Extend Your Reach Further: Reach out to new customer segments with dedicated influencer marketing campaigns built on the right platforms
  8. Macro-Influencers Vs. Nano Influencers? What’s the real difference for your brand between 100,000 unengaged followers and 1,000 genuine followers?
  9. The Future Of Influencer Marketing: Uncover the platforms, trends and tools to watch out for to stay ahead of the curve

 

Why Attend The Influencer Marketing Conference - Authentic, Impactful:

  1. 17 Brand-Side Influencer Innovators Take To The Stage In 1 Inspiring Day
  2. From The Producers Of The Successful Social Media Results Conference Series 
  3. 10 Years Leading The Way With Brand-Led Social Media Conferences
  4. Basic & Advanced “Engaging Content” Streams
  5. 3 Interactive Panel Discussions: Working With Influencers, Long-Lasting Partnerships & Future Trends
  6. Open Q&A & Networking
  7. 1 Time-Efficient, Compact Day Out Of The Office

With 10 Years At The Forefront Of Digital & Marketing Conferences… Hear What Previous Delegates Have To Say!

17 In-House Influencer Marketing Innovators Tackle Your Toughest Influencer Marketing Challenges In 1 Day: Measurement & ROI • Finding The Right Influencer • Working With Influencers • Engaging Content • Credibility & Authenticity • Long-Lasting Partnerships • Reaching New Demographics • Macro Vs. Nano Influencers • Future Trends

Capture Audience Attention With  New, Authentic & Measurable  Influencer Marketing Strategies: Drive Engagement & Authenticity With Powerful Influencer Marketing Strategies & Streamline The Journey From Finding The Right Influencer To Building Long-Term Relationships While Measuring Success & ROI Throughout
A Brand-Led, One-Day Conference & Networking Event, 5th November 2019, Museum of London Docklands, London

Please See Below For The Influencer Marketing Conference - Authentic, Impactful Programme Outline. Or Please Click Here For The Full Agenda >>

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks

Liesa Stecher, Head Of Brand Marketing, Lumen

MEASUREMENT & ROI

09.20 Discover How To Measure & Track Influencer Marketing Value To Your Organisation Through Tangible Metrics To Get The Most Out Of It & Encourage Senior Buy-In

Speaker To Be Announced: Please Check Website For Details

THE RIGHT INFLUENCER

09.40 Find Your Match! Discover The Influencers Who Share Your Organisation’s Audience & Beliefs

Kanchan Lad, Marketing Manager, Papa John’s UK

WORKING WITH INFLUENCERS | PANEL DISCUSSION & Q&A

10.00 Communicate Transparently With Your Influencers To Establish A Relationship That Is Ethical & Compliant With Advertising Standards

Martin Jaskolowski, Global Marketing Manager, Communications & Influence, Pernod Ricard

Nicola Cronin, Influencer Marketing Manager, Nails Inc

Sophia Parviez, Head of Communications, EMEA, Expedia

Unsah Malik, Influencer & Social Media Manager, Nip + Fab
Ciara Lynch, Senior Digital Marketing Manager, Goldwell

George Hiles, Global Head of Media, Secret Escapes


10.40 Morning Refreshment Break With Informal Networking

ENGAGING CONTENT | BASIC & ADVANCED STREAMS

11.10 Break The Mould With Influencer Marketing By Going Above & Beyond With Attention-Grabbing Posts

BREAKOUT STREAM - BASIC

Alvin Gunputh, Social Media Manager, LV=

BREAKOUT STREAM: ADVANCED

Angela Morris, Head of Digital Marketing, EDF Energy

11.35 Please Reconvene In The Main Conference Room

CREDIBILITY

11.40 "You've Sold Out!" Work With Your Influencer To Produce Content That Feels Authentic & Genuine To Their Followers

Emma Watson, Senior PR Manager, The Hut Group

12.00 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@influencermarketingevent.com

12.20 Morning Roundup & Lunchtime Announcements

12.30 Lunch For Delegates, Speakers & Partners

13.00 Informal Industry-Specific Networking Zones

13.30 Afternoon Chairperson’s Opening Remarks

Chairman To Be Announced, Please Check The Website For Details.

LONG-LASTING PARTNERSHIPS | PANEL DISCUSSION & Q&A

13.40 Forge A Real Relationship With Your Influencer That Benefits Both Parties & Keeps Audiences Happy

Marie Faulkner, Senior Social Media Manager, Marie Curie

Grace Fung, Senior Influencer Marketing & PR Manager, COTY UK&I

Velma Simmons, Business Development Manager for Brand Partnerships, Warner Music Group

14.20 Bonus Session; Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@influencermarketingevent.com

EXTEND YOUR REACH

14.40 Working With Influencers To Reach New Customer Segments & Drive Engagement

Sonya Mooney, Digital Marketing Manager, Pizza Hut Restaurants UK

15.00 Afternoon Refreshment Break With Informal Networking

ENGAGING CONTENT | CASE STUDY

15.30 Break The Mould With Influencer Marketing By Going Above & Beyond With Attention-Grabbing Posts

Sophie Elizabeth Clarke, Director Social Media, Radisson Hotel Group

MACRO VS. MICRO INFLUENCERS

15.50 Have We Moved Past Macro Influencers? Find Out How Influencers On The Other Side Of The Scale Can Do Things Differently

Liesa Stecher, Head Of Brand Marketing, Lumen

FUTURE TRENDS | PANEL DISCUSSION & Q&A

16.10 The Social Media Landscape Is Always Changing! Avoid Falling Behind & Gain Insights Into The Trends Just Around The Corner

Sophie Elizabeth Clarke, Director Social Media, Radisson Hotel Group

Kanchan Lad, Marketing Manager, Papa John’s UK
Ruby Soave, Influencer Lead, The Prince’s Trust

George Hiles, Global Head of Media, Secret Escapes

16.40 Chair’s Closing Remarks

16.50 Official Close Of Conference

Get Involved With The Influencer Marketing Conference - Authentic, Impactful

Can you help organisations get real results from their influencer marketing strategies?

For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@influencermarketingevent.com.

Book an exhibition stand and two delegate passes for only £1,899Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

PLUS! Don't Miss The 10th Annual Social Media Results For PR & Comms Conference - Engage & Deliver

On-Trend, Inspiring, Stand-Out & Engaging! Fresh Social Media Strategies For PR & Comms To Drive Results, Prove Impact & Maximise Reach. Next-Level Influencer Strategies, Attention-Grabbing Content & Videos, ROI Measurement, Proactive Crisis Comms & Fresh Insights Into The Latest Social Media, Paid, New Tech & Emerging Channel Trends.

A One-Day, Cross-Sector, Brand-Led Conference & Networking Event, 6th November 2019, Museum of London Docklands, London

35 Industry Leaders Will Refresh & Reinvigorate Your Strategies With Insights Into The Latest Social Media & Influencer Trends, Show-Stopping Content & Video Strategies, Proactive Crisis Comms & How To Monetise Paid Social & New Technologies To Drive ROI, Prove Business Impact & Capture Attention:

  1. Excel With On-Trend, Value-Adding Social: Maximise engagement, impact and returns on social today for continued reach and impressive results
  2. High-Impact Influencer Strategies: The latest trends in influencer marketing for meaningful, value-adding, conversion-boosting partnerships
  3. Measure Impact, Win Buy-In: Prove value and win stakeholder buy-in with effective tools and metrics to measure social media success for PR and comms
  4. Monetise Instagram & Facebook! Excite consumers and drive engagement with fresh content strategies to make the hottest channels work harder for your brand
  5. The Hottest Trends & New Channels: Stand out, stay relevant and capture attention on the most effective channels and emerging new platforms
  6. Social-Savvy Crisis Comms & Reputation Management: Protect and safeguard your brand reputation with proactive crisis communications and reputational risk strategies
  7. Show-Stopping Video: Create attention-grabbing video content which targets audiences for increased engagement and sky-high views – within budget
  8. Stand-Out With Cut-Through Content: Capitalise on fresh, inspiring, eye-catching content which drives engagement and increases brand awareness and impact across channels
  9. Boost Success With Paid Social: Ensure post visibility and drive engagement with cost-effective paid social campaigns which prove ROI
  10. Stay Ahead With New Tech, AI & Bots: Capitalise on the opportunities AI, new tech and chatbots can offer PR and comms without losing the human touch